Ascension’s London flagship store to open in November

This November will see online eco fashion store, Ascension, put down roots in London’s west end. Amiee Jones writes.

The store will be the first of its kind in our bustling capital; a sanctuary of solely ethical fashion and home ware from a host of both new and established designers. No longer will eco-fashion fans have to make do with a painfully small selection of organic cotton T-shirts in the corner of luxury fashion stores, but will be able to browse an entire shop full of guilt-free brands to their hearts desire.

A smattering of luxury designers and knowledgeable staff on hand will ensure a trip to Ascension is nothing short of indulgent. The sweeping 1800 sq ft store will be home to designs by Edun, Annie Greenabelle, and Black by Noir as well as Ascension’s own labels. The generous size of the store means that men are also catered for.

Up and coming brand, Beautiful Soul’s kimono inspired debut line will also be stocked, amongst essential basics such as denim, and sumptuous organic cotton sheets. This blend of the exclusive-meets-the-everyday means the store is literally a one-stop-shop for all your eco needs, soon to be on every eco-fashionistas hit list.

So come November give your computer mouse a rest and head down to the West End for some retail therapy where you won’t be inwardly groaning at the never ending ‘made in China’ labels.

Ascension