Body Shop adds Minerals range
September 23, 2008 by Lena Weber
Ethical beauty pioneer The Body Shop has launched a new mineral-based make-up range, Nature’s Minerals. It’s greener with real beauty benefits.
Mineral-based formulations, especially for foundations, are ultimately desirable right now as they offer a more natural product option with fewer nasties, plus real beauty benefits too; improved coverage with a light ‘barely there’ look and feel.
Mineral make-ups have none of the usual oils, fillers or preservatives that can be found in other foundations. Toxin free, they are especially suitable for sensitive or problem skin.
Now The Body Shop has just launched its own mineral make-up range, Nature’s Minerals. As well as foundation in six shades, the range includes blushers and eye-shadows.
Nature’s Minerals includes kaolin and Mediterranean clay, which are sourced naturally, in keeping with The Body Shop’s vision of protecting natural resources.
The range promises healthy-looking, radiant skin without clogging up your pores. SPF 25 adds extra sun protection to the foundation – good for preventing unwanted sun damage (otherwise known as premature ageing) – and the make-up is preservative and fragrance free too, making it perfect for sensitive skin.
The Body Shop has a policy of sourcing ethically-produced ingredients, is committed to helping protect the environment and uphold human rights, and takes a firm stand against animal testing.
Nature’s Minerals is available in The Body Shop stores and online, from £15. There’s an offer on at the moment – £5 off your purchase when you buy a Nature’s Minerals make-up collection consisting of make-up product and brush.
greenmystyle.com is excited to welcome fashion & beauty writer Lena Weber to the team. Lena also writes her own fashion blog, Style High Club. Welcome Lena.