Cadbury goes Fairtrade

This autumn, Cadbury’s Dairy Milk, one of the UK’s most popular chocolate bars, has made a pivotal move into the Fairtrade industry. Amiee Jones writes.

Cadbury has developed a scheme called ‘The Cadbury Cocoa Partnership’, which will involve the investment of a hefty £45 million into helping cocoa farming communities worldwide, over the next decade. Part of the Fairtrade agreement is that Cadbury will pay a minimum price for the cocoa they purchase, even if the market price drops below that figure. This ensures that farmer’s earn a consistently acceptable wage for them and their families.

Far from doing it on the quiet, Cadbury has put into practice a huge campaign to make everyone aware that their chocolate is now not only delicious, but green. The new adverts are illustrated by a local Ghanian artist, who gave the cocoa beans arms and legs to dance and celebrate the move into Fairtrade.

Chocolate is many a woman’s favourite indulgence, but at least now the only thing inducing any kind of guilt are those pesky calories.

Cadbury