Celebrities attend the Reclaim Exhibition at London’s Eco Age

September 25, 2009 by Jen Marsden 

Last night saw the launch of Reclaim at Eco Age, an exhibition promoting the greener side of design and just one part of the many activities held in association with the London Design Festival. Jen Marsden writes.
Eco Age, the West London shop established by siblings Livia Firth and Nicola Giuggioli, opened its doors to a host of celebrities and eco-lovers, including Livia’s star actor hubbie Colin Firth.
Enough of Colin though – this small exhibition was the leading evening spectacle. Nicola Giuggioli explained where the idea came from. “We wanted to put together all the elements of what Eco Age focuses on, such as fashion, textiles, design and homewares. So, we sent Orsola De Castro, (curator of LFW’s Estethica and revolutionary fashion label  HYPERLINK “http://www.fromsomewhere.co.uk” From Somewhere) and an incredibly good interior and furniture designer called John Teal to Heathrow to the lost luggage auction to buy 20 pieces.” Not knowing what was inside each suitcase, their challenge was to produce an item from whatever mixed textiles they came across.
Both designers reached different conclusions on what to create. Teal produced a fabulous bedspread made out of the entire contents of one bought bag that got the big thumbs up from the Greenmystyle.com team. It had been carefully stitched together to give the effect that you’ve got clothes strewn across your bed. And, on the off chance that you haven’t quite sorted out your washing since your summer holiday, no visitor will ever know with this ingenious concept.
De Castro created a selection of quirky yet gorgeous wedding dresses, using elements of her classic From Somewhere signature expression. One piece has a chopped up and re-stitched ‘I heart NY’ tee as the focal point of the dress’s rear, with variations of white that included floral and striped fabrics eclectically mingled. This was to represent the new explosion of life that the garment has been given, while not forgetting the “elements of people’s lives from all over the world, all their history, and stories.” Another elegant black dress has rosette details that has been created from discovered panties (washed and clean, we were thankfully told).
Giugggioli is already taking the Reclaim idea to the next level: ‘I wonder about what would happen if the actual owner of one of those suitcases showed up at the shop and recognised his or her belongings in the new creations… I hope I will have the chance to see the reaction!’
The Reclaim exhibition is taking place until 27th September 2009, so head to  HYPERLINK “http://www.eco-age.com” Eco Age at 213 Chiswick High Road, London, W4 2DW to have a gander.

wedding_dressLast night saw the launch of Reclaim at Eco Age, an exhibition promoting the greener side of design and just one part of the many activities held in association with the London Design Festival. Jen Marsden writes.

Eco Age, the West London shop established by siblings Livia Firth and Nicola Giuggioli, opened its doors to a host of celebrities and eco-lovers, including Livia’s star actor hubbie Colin Firth.

Enough of Colin though – this small exhibition was the leading evening spectacle. Nicola Giuggioli explained where the idea came from. “We wanted to put together all the elements of what Eco Age focuses on, such as fashion, textiles, design and homewares. So, we sent Orsola De Castro, (curator of LFW’s Estethica and revolutionary fashion label From Somewhere) and an incredibly good interior and furniture designer called John Teal to Heathrow to the lost luggage auction to buy 20 pieces.” Not knowing what was inside each suitcase, their challenge was to produce an item from whatever mixed textiles they came across.

Both designers reached different conclusions on what to create. Teal produced a fabulous bedspread made out of the entire contents of one bought bag that got the big thumbs up from the Greenmystyle.com team. It had been carefully stitched together to give the effect that you’ve got clothes strewn across your bed. And, on the off chance that you haven’t quite sorted out your washing since your summer holiday, no visitor will ever know with this ingenious concept.John&Orsola

De Castro created a selection of quirky yet gorgeous wedding dresses, using elements of her classic From Somewhere signature expression. One piece has a chopped up and re-stitched ‘I heart NY’ tee as the focal point of the dress’s rear, with variations of white that included floral and striped fabrics eclectically mingled. This was to represent the new explosion of life that the garment has been given, while not forgetting the “elements of people’s lives from all over the world, all their history, and stories.” Another elegant black dress has rosette details that has been created from discovered panties (washed and clean, we were thankfully told).

Giugggioli is already taking the Reclaim idea to the next level: ‘I wonder about what would happen if the actual owner of one of those suitcases showed up at the shop and recognised his or her belongings in the new creations… I hope I will have the chance to see the reaction!’

The Reclaim exhibition is taking place until 27th September 2009, so head to  Eco Age at 213 Chiswick High Road, London, W4 2DW to have a gander.

Comments

One Response to “Celebrities attend the Reclaim Exhibition at London’s Eco Age”

  1. B. King on October 6th, 2009 5:01 PM

    It’s interesting that EcoFashion is making waves. When I was younger, my kids dressed only on stuff I had either made or bought at second hand store. It wasn’t because I couldn’t afford to dress them in name brands, but I didn’t want them thinking they were any better than anyone else. Dressing responsibly goes way beyond being aware of what is in the clothing – dressing responsibly means you are adhering to the mandate that all people are created equal – from who designs to who sews it!
    ECOLOGY – RELATIONS of organisms to one another and their environment.

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