Divine city youth support Fairtrade

March 9, 2010 by Eleni Sardi 

Comfort Kumeah on her farm in Mem - Credits to Olivier Asselin

Image: Olivier Asselin

Join young people from the city of London celebrated the last day of this year’s Fairtrade Fortnight at a heart-warming event taking place at the Barbican with the support of Divine chocolate. Eleni Sardi writes.

Divine has had one busy calendar over the past two weeks as the company has been taking part in the Big Swap campaign of Fairtrade Fortnight and offering all kinds of events and activities to educate people and celebrate the joy of fair trade.

The 100% Fairtrade chocolate company partly owned by cocoa farmers in Ghana has been working hard to make sure the people of Kuapa Kokoo earn a fair wage but also to let them get their own stories out to the world. That’s why Comfort Kumeah and Kojo Aduhene-Tano, two of the Kuapa farmers, have been touring the UK to share the success story of their cooperative which now owns 45% of Divine Chocolate and how this ownership has benefitted them and their community.

This year they have already visited Leicester, Stamford in Lincolnshire and the Channel Islands to talk to schoolchildren, shoppers and retailers, church groups and local businesses, government officials and Fairtrade Steering Groups. Their last stop was a special concert at the Barbican in partnership with the Guildhall School of Music. Inspired by the themes of fair trade, the performances explored the fusion of African drumming, Mc-ing and Song writing and was introduced by Comfort and Kojo.

Of course, as with all Divine events (as we’ve been lucky to discover before), there was plenty of gorgeous chocolate to go around for everyone as well as the chance to talk to the people behind the Divine vision who are always more than willing to share their love not just for their chocolate but most of all for what they do.

NEW PRODUCT ALERT: Delightfully tasty Butterscotch Milk Chocolate, launched Butterscotch 300during Fairtrade Fortnight. Made with Divine’s smooth and creamy milk chocolate, it’s studded with crunchy toffee pieces and it comes as a snack-size bar for some Fairtrade sweetness on the go. Available all year round at Wholefoods Market and Fresh & Wild stores in London, Oxfam stores nationwide and also online at the Divine Chocolate Shop and Ethical Superstore.

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