EFF launch their online network at Hub King’s Cross

July 31, 2009 by Maria Kaski 

front1The launch of the Ethical Fashion Forum’s new online network last night was the official excuse for an evening of trade, talks and top quality fashion. London’s Hub King’s Cross provided the perfect back-drop for an EFF event that celebrated the best in ethical-sourced clothing and jewellery. Sam Parker reports.

Doing the circuit around the two beautiful, glass-flanked floors of the Hub were models showing off the latest designs from labels as diverse as My Only One and Julia Smith.  Also present was the patriotic Christopher Raeburn and his lasted chic twists on military clothing. The recent debutant at London Fashion Week, Eloise Grey, displayed her stunning collection of tweed coats and jackets and indicated to greenmystyle that a men’s range is on the way. Watch this space.

But beyond the glitz and cocktails the organisers had a serious case to make.  Put simply: that ethical fashion’s time has come.  Taking questions from the gathered buyers and journalists, founder of Pants to Poverty, Ben Ramsden, Devidoll’s Sindhu Venkatanarayanan and Olivia Kennaway, co-founder of Lalesso, spoke of their quest to address a startling statistic. Although 80% of the world’s clothing is sourced from the developing world, ethical fashion accounts for only 1% of the global fashion market.  By enabling ethic fashion’s many pioneers and innovators to network online, the Ethical Fashion Forum believe that tide can be turned.

As part of the evening’s celebrations, the forum also announced the winners of their new INNOVATION competition which rewards the most inspiring ethical designers with business support and expert advice – not to mention a spot at Pure London, the UK’s largest trade show this August.

The winners were Lalesso, a company combining East African heritage with seasonal trends and MIA, a designer who takes second hand cloths from local Malawian markets to create contemporary womenswear.

Check out our party pics from the event.

Comments

2 Responses to “EFF launch their online network at Hub King’s Cross”

  1. Alex on August 2nd, 2009 3:30 PM

    Hi,,

    Where is a good place to find out more about the EFF? Are they based in Camden? I would like to promote them in a project I may be doing if appropriate for all concerned parties! Please reply to above email address.

    Thanks

  2. Joey on August 5th, 2009 10:37 AM

    You can find out all about the EFF at http://www.ethicalfashionforum.com
    Join our on-line network on http://www.ethicalfashionforum.ning.com/!

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