People Tree founder Safia Minney swaps tips

Sarah: For stylish urban women who want to be greener but aren’t sure where to start, what would be your top tip?
Safia: Sort out your wardrobe – restyle. Decide what you really need and buy it from Fair Trade and ethical stores, online and don’t forget charity stores!!

Sarah: It’s time for some new style role models, isn’t it? Who do you think is a great eco stylish woman?
Safia: I love Lauren Gold’s look, a model who we have worked with a lot who is socially aware and a really cleaver, funny woman. I took her our to India last week to show her the organic cotton fields and embroidery groups. We shot the catalogue there too.

»Next page: Safia launches her first book, ‘By Hand’