People Tree founder Safia Minney swaps tips

October 21, 2008 by Sarah Woodhead 

In ‘By Hand’, Safia Minney, People Tree’s founder, sets out the case for organically grown, handwoven cotton and Fair Trade fashion, through conversation with farming cooperatives, slum based-activists, garment workers and jewellery makers in Asia, Africa and Latin America.

At 130 pages ‘By Hand’ is as beautiful in its design as its message. Extremely visual throughout the use of stunning photography is vast showing artisans, traditional hand-skills and Fair Trade fashion to illustrate key messages about the need to rethink our fashion habits. Thought-provoking statistics are presented in innovative ways and three directional fashion spreads show the beautiful results of Fair Trade.

Written and presented to be accessible by all ‘By Hand’ is aimed at anyone interested in fashion and sustainability and lays the case for Fair Trade becoming a real alternative to conventional trade.

‘By Hand’ is available to buy online from People Tree, priced £5

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