Fairtrade Focus: Gorgeously wearable Amana

With Fairtrade Fortnight in full swing, we bring you a special focus on Amana, a designer who is sizzling hot in both the fashion and ethical worlds. Greenmystyle.com’s Fairtrade Fortnight content is sponsored by ethical fair trade fashion boutique Equa.

At a time when it is often tricky to trace the source of fabrics and verify their sustainability, Amana has arrived on the ethical fashion scene as a breath of fresh air.

Literally meaning ‘delivered in trust’ in Moroccan Arabic, Amana’s clothes are not only beautifully designed and exquisitely elegant, but have also set the standard for ethical production practices and have got us at Greenmystyle.com more than a little excited about the approaching fashion season.

Having set out with the goal of combining their ethical beliefs with their love of fashion and desire to source suppliers whose mission is to create fabrics that have minimal negative environmental impact, Helen Wood, designer extraordinaire, and Erin Tabrar, the brains behind Amana, have ensured that the result is a collection of garments hand made from beautiful organic cottons and silks and luxurious hemp mixes fit for any forward thinking fashion lover.

This accessible brand, which hit the fashion scene by storm in 2006, works on a fair trade basis with artisans in Ain Leuh, a small village in the Middle Atlas Mountains in Morocco, making sure that good working conditions and training contribute to producing garments that are fully ethical. The results of a happy workforce are clear to see.

Amana’s latest collection shows a stunning array of tailored separates in neutral tones and organic fabrics. This is an enviable mix of structured separates which can easily be translated into day and evening wear.

Amana’s desire to experiment with different fabrics is evident in the Aya blouse which was made from organically produced peace silk, meaning the silk worms come to the end of their lifecycle naturally before the cocoons are harvested.

This gorgeous round-neck blouse with a small front pocket epitomizes the style of this brand. Clean cut and fresh with intricate details, it serves as the perfect ambassador to demonstrate the dynamic and transparent approach that Amana has taken with Fairtrade fashion at all levels of the production process.

With a timeless collection of wearable pieces and an abundance of ethical charm, you’d be more than forgiven for getting ever so slightly obsessed with this brand. We already have! And just to help things along, the kind people at this luxury brand have got a mind-blowing sale on – be quick to nab your bargain.

Amana

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