Fairtade Fortnight sweet pick: we’re jam-ming!
March 6, 2010 by Eleni Sardi
All you goji berry enthusiasts out there you should know that there is a fruit that packs twice as many antioxidants as your favourite healthy nibble: the baobab fruit. Greenmystyle.com brings you the jam that holds all its sweetness and is fairly traded as well. Eleni Sardi is jam-ming for Fairtrade Fortnight.
Yozuna is a company based in the UK that is dedicated to developing fair trade with small independent businesses, farmers and co-operatives in Africa. Yozuna means ‘it’s sweet’ in the language of the Ngoni people of Zambia and the company has chosen it because it represents the wonderful products it produces out of the baobab fruit and its mission to help families in rural Africa.
The baobab jam has a thick texture and it’s great on buttered toast but chefs such as David and Holly Jones of Manna from Devon Cookery School recommend smothering it over roasted vegetables. Other suggestions include enjoying it with cheese or even yoghurt while its unique tangy taste makes it perfect for all kinds of cooking and baking experimentations.
Yozuna produces the Fairtrade approved African baobab jam with the help of PhytoTrade Africa whose role is to help Southern Africa’s natural products industry to achieve rapid growth while ensuring its long term sustainability and social equity. The company is also trying to earn the CarbonZero certification striving to reduce carbon footprint and benefit the communities that produce the baobab fruit.
You can buy the jam at Selfridges or on the company’s website.