Fairtrade Focus: Topman’s new retro tees
March 4, 2010 by George Walker
Topman has built upon its Fairtrade range for guys this Fairtrade Fortnight with a limited edition range of highly covetable t-shirts. The tees combine a sense of youthful energy, clever prints and Fairtrade cotton to give you guys a stylish ethical look. George Walker reveals why these limited edition tops are definitely worth snapping up.
Sometimes I have to admit to being a little disappointed at the amount of stylish men’s ethical fashion. There are certainly some labels that hit the mark (Edun, Lu Flux and People Tree to name but a few), but – as is usually the case in the fashion world- we gents get left behind a bit when it comes to new and stylish designs. Luckily, while we wait for more ethical fashion labels to deck us out in fashionable garb, we can rely on the constant flow of ethical collections for men on the high street.
The limited edition range of Fairtrade Topman t-shirts is certainly a winner for me. I particularly like the NYC cream t-shirt (above), which has a lovely edge of vintage bohemian style. The t-shirt ticks the trend box with that big monochrome screen-print, but the print avoids clichéd skull and tattoo prints which I think we’ve all become a bit bored with. Instead, the cityscape and the scrawl of French lettering gives this t-shirt the look of a Robert Rauschenberg painting or Robert Frank’s famous mix-media pictures of New York. I have just bought this one, so I will soon be wearing it, pretending I’m some sort of Greenwich Village dweller who writes novels by day and rocks out by night.
If you’re looking forward to a summer of festivals and beach parties, then the 24/7 grey t-shirt (right) might be the choice for you. The large slogan print has a Katharine Hamnett look to it, with an image of speeding lights making up the lettering. The long sleeve tops have a great retro look and they’re ideal for the beach or for huddling round a barbeque as the summer sun sets.
Topman said: “We’ve selected one of our most on trend colourways and print types in our range to ensure that we sell as many Fairtrade tee as possible. We’ve supported the Fairtrade Foundation for the last four years and will continue to do so for the foreseeable future. Supporting the cotton farmers and their communities via paying more competitive cotton prices is very rewarding for the buying team and brand. It also raises awareness of Fairtrade in the male younger fashion market.”
Topman has released this limited edition range of brilliant t-shirts for Fairtrade Fortnight, but did you know they have a Fairtrade line all the year round? Topman told us: “Fairtrade Fortnight aims to raise awareness of the problem [or unfair working conditions] but Fairtrade is an ongoing project. Therefore Topman aim to have Fairtrade products available all year round.” To find more Fairtrade products by Topman, look out for the Fairtrade logo on Topman products.
The limited edition range includes two short sleeve and two long sleeve graphic options that start at just £14 (Topman has made sure that no extra costs for the Fairtrade production are passed on to the customer.) The t-shirts are available from 40 stores across the country or from Topman’s online shop.