Fairtrade Fortnight daily hot pick: Cola? Just call it Ubuntu!

For today’s Fairtrade Fortnight swap we bring you a product that you probably always thought it only comes from multimillion international corporations: your favourite soft drink. Well, think again as we present to you Ubuntu cola. Eleni Sardi writes.

The Ubuntu cola was the first cola in the UK to get the Fairtrade Mark in 2007 and it’s made with Fairtrade sugar from the Kasinthula Cooperative in Malawi and from the Kaleya Cooperative in Zambia. With 15% of the profits going to the Ubuntu Africa Programme each year, the company has a unique vision and is making a bold move by offering a Fairtrade product in a highly competitive market.

The Ubuntu team tried many different recipes to create the right flavour of a cola with a personality and it seems that it was quite successful as Ubuntu has now reached Ireland, Sweden, Norway and Belgium apart from the UK.

Ubuntu’s name and vision is inspired by the concept of Ubuntu which in South African means, humanity or fellow feeling, kindness which is translated as ‘I am what I am because of who we all are’. Ubuntu wants to make Fairtrade accessible to more people: the delicious and refreshing cola can enable more people to join in the Fairtrade movement and support the African communities where the ingredients are grown.

The Ubuntu Africa Programme supports the sugar producers and their communities and encourages projects showing real entrepreneurship and creative ways to tackle poverty.

Buy online from fairerplanet or find a stockist near you.