Gwyneth Paltrow launches Goop

September 25, 2008 by greenmystyle 

If you want to find out how the rich and famous keep their lives meaningful and ethical, head over to, Gwyneth Paltrow’s new website.

In six sections – Make, Go, Get, Do, Be, See (try singing that, you’ll sound like the Bay City Rollers) – Gwynnie promises to spill the beans on her favourite organic meals, her parenting tips and how she likes to treat people she loves – no prizes for guessing that’s Chris Martin.

The site is in preview form at the moment – so you can read all about what it will be, without actually getting any of the articles.

Gwyneth has this to say about Goop: ‘My life is good because I am not passive about it. I want to nourish what is real, and I want to do it without wasting time. I love to travel, to coook, to eat, to take care of my body and mind, to work hard. I love being a mother who has to overcome my bad qualities to be a good mother. I love being in spaces that are clean and feel nice.

‘Over the years I have tried lots of different things. I have made lots of mistakes. But I have figured out some things in the process and I would like to share them with you. Whether you want a good place to eat in London, some advice on where to stay in Austin, the recipe I made up this week, or some thoughts from one of my sages, Goop is a little bit of everything that makes up my life.’

It’s fair to say it’s not been terribly well received so far, with slammings from the media at large, who argue that people don’t want to take life direction from ‘the girl who has it all’. Hmm, maybe, but that’s possibly a little cynical and sour grapes-ish, especially ahead of seeing any actual content. For one, I’d like to know how Gwyneth manages to find the time, with two small children, to create a website. Surely she does it all herself, right?

What do you think? Would you be interested to read what Gwyneth has to say about her ‘nourishing’ inner life? Do add a comment below.

PS, attended an Ethical Fashion Forum evening last night (it’s an organisation which helps brands and shops develop more ethical ranges), and discovered, amongst other interesting titbits, that Coldplay’s hoodies and t-shirts are all supplied by Edun Live, sister company to Edun, Ali Hewson and Bono’s ethical fashion range.

Most popular articles on today
A/W 08 Trend: New Glamour
A/W 08 Trend: Bold accessories
Top 10 Jeans

Daily eBay – sifting for style every day

Shopping tools Directory
Check your beauty products for nasties


One Response to “Gwyneth Paltrow launches Goop”

  1. Darika on November 2nd, 2008 10:21 AM

    What’s the point of it? I mean is it a commercial venture or is it to encourage ethical living?

    It just sounds like a souped-up personal blog to me. (Which will, never-the-less, have us all gripped.)

Feel free to leave a comment...
and oh, if you want a pic to show with your comment, go get a gravatar!

You must be logged in to post a comment.