London Fashion Week party and catwalk report: Prophetik

February 20, 2009 by greenmystyle

Sindhu Venkatarayanan headed down to Notting Hill’s Beach Blanket Babylon for the Prophetik AW09 catwalk show and Summer Rayne Oakes’ book launch party. Before heading back for more at London Fashion Week today, Sindhu filed this report. Greenmystyle.com’s London Fashion Week content is sponsored by DeviDoll.com.

Sindhu writes: I thoroughly enjoyed myself at Prophetik’s AW09 catwalk show and party at Beach Blanket Babylon last night. When I first got there I couldn’t see a single LFW-esque fashionable person (not to be confused with regular old fashionable people, trust me) in the heaving crowd. A kindly waiter directed me upstairs to the ‘ballroom’ and that, I was relieved to see, was chocka with LFW-esque fashionables…..not to mention other LFW Estethica luminaries.

Seated in the front row of the catwalk (pictured right, from left to right) were Jocelyn Whipple of Element23, Livia Firth, co-founder of Eco-Age; The Observer‘s ethical living expert Lucy Siegle and Orsola de Castro, founder of From Somewhere and co-founder of Estethica. Behind them were Livia’s twin brothers, Nicola and Alessandro, who work with her at Eco-Age. Also spotted were greenmystyle.com fashion writers Clare Saxon and Maria Kaski, trust them not to miss a party!

The show was good – a little less darkness would have helped but no harm done, really. Summer Rayne Oakes, good friend and perhaps (purely my speculation) a muse of sorts to Jeff Garner, founder of Prophetik, modelled a Prophetik dress (her own) which was painted by the elephants that Jeff helps rehabilitate. This aspect of Prophetik’s work I need to learn more about.

While we are on the topic of muses, I wonder if Jeff (pictured) even needs one, he is such a creative, free spirit himself. He surfs in Malibu, where he lives part of the time and rides horses in Nashville, Tennessee, where he lives the rest of the time. By the way, horses feature big in Prophetik’s image, there was a beautiful brown one parked outside Beach blah blah last night for the duration of the revelries. Jeff also models in his own very dramatic photo shoots and generally has a very artistic vibe.

I like Prophetik’s stuff – it has the right mix of quality and laid-back cool that I think fashion, in this economic environment, wants to and will embrace. I look forward to meeting Jeff again as the exhibition starts today and of seeing much more of Prophetik in these parts going forward.