Love style? You’ll love Estethica at London Fashion Week

Is this you? You love fashion, get seduced by glossy catwalk pictures and pore over Vogue, only now you want to indulge in your passion for high style in a more eco-friendly way. If it is, may we introduce you to a hotbed of eco fashion talent, London Fashion Week’s Estethica. Greenmystyle.com’s London Fashion Week coverage is sponsored by eco fashion boutique DeviDoll.com.

Estethica, if you haven’t heard of it already, is the zone at London Fashion Week devoted to style-led ethical labels. Now in its sixth season, the 38 designers and brands exhibiting this week are creating beautiful clothes you’d actually love to wear, while meeting strict ethical criteria set down by the curators. In short, this is high fashion without cruelty.

It’s the brainchild of From Somewhere designers Orsola de Castro and Filippo Ricci, along with Anna Orsini from the British Fashion Council. Recognising just how vital it is that the fashion industry embraces sustainable and ethical production, resources and processes, they created the Estethica showcase as a platform for emerging eco designers. Orsola chatted with Greenmystyle.com editor Sarah Woodhead this week about the event and her top talent tips.

Sponsored by Monsoon, Estethica means that ethical talent such as Ivana Basilotta (pictured above), Mark Liu, Ciel, Eloise Grey, Christopher Raeburn and Mia are rubbing shoulders with the likes of Vivienne Westwood Red Label, Ann-Sofie Back, Julien MacDonald, Todd Lynn, Luella and Paul Smith, London Fashion Week catwalk designers you’ll already know.

London Fashion Week is essentially about press and buyers spotting the trends and the brands they want to support – this week’s event will be showcasing Autumn Winter 09/10 collections. The great news for you, as an ethically-minded fashionista, is that these buyers and the mainstream press are now being exposed to great new ethical labels. This eventually means more ethical designers in stores and more choice for you.

In London Fashion Week’s 25th year, Estethica is an opening show on the first day, somewhat of a coup and a hot ticket. Greenmystyle.com’s invitation is twinkling away on the mantelpiece, and you can be sure that we’ll report back on the highlights, from our favourite ranges to the key pieces. We’ll also be profiling our pick of the designers, and interviewing Mark Liu and Christopher Raeburn. Watch this space.

Full Estethica exhibitor list:

Ada Zanditon; Anatomy; Antonello; Article 23; Beyond Skin; Butcher Couture Eyewear; Conscious; Design Collective; Ciel; Del Forte Denim; Element 23; Elena Garcia; Eloise Grey; Enamore; Environmental Justice Foundation; Ethical Fashion Forum; Fifi Bijoux; From Somewhere; Good One; House of Tammam; Ivana Basilotta; Izzy Lane; Makepiece; Mark Liu; Mia; Minna; Nahui Ollin; Nina Dolcetti; Numanu; Oxfam; People Tree; Prophetik; Raeburn Designs; Reetaus; Rita Hraiz in Mudra; Samant Chauhan; Sonya Kashmiri; Stewart+Brown; Veja.

More from London Fashion Week

Catwalk report: Noir
Catwalk report: Julia Smith
Catwalk report: Ada Zanditon
It’s London Fashion Week Dahling! We hit the ground running (in high heels)
Party pictures: Ada Zanditon pre-show drinks
Backstage beauty items the models can’t survive without
LFW talent tip for the top: master innovator Mark Liu
LFW hottie: Fifi Bijoux
Exclusive interview: Estethica curator Orsola de Castro
Green behind the scenes: Lighting, tickets, production, is it so green?
Love style? You’ll love Estethica at LFW
The only bag to be seen with at London Fashion Week
Greenmystyle.com interviews Ada Zanditon