Oh so EcoChic in Geneva: GreenmyLIFEstyle’s stylist Zoe Robinson reports

As promised, GreenmyLIFEstyle personal stylist Zoe Robinson gives us the lowdown on her EcoChic experience with the United Nations and greener2greener in Geneva.

True to its word, EcoChic Geneva was jam packed with experts and gorgeous sustainable fashion all there to promote the conservation of biodiversity.  There were designers, government representatives, NGOs, academics and industry leaders, all educators and innovators in their fields.

Those of us who favour fashion with a conscience all want to know that we can trust the brands we are buying from, and that any “eco”, “green” “organic” or “fair trade” claims designers make are genuine.  So how can the industry help make ethical fashion more accessible to fashion lovers across the land?  Many of the experts were in agreement that certification needed to be clearer and more consistent – a global set of certifications that designers, buyers and consumers alike could recognise and understand so we all know what to look out for when we shop, wherever that may be in the world.

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