Ruby Hammer marches for natural beauty

Congrats to international make-up guru Ruby Hammer for supporting natural beauty. Hammer, an ambassador for the US no-nasties beauty brand Jergens Naturals, was amongst a posse of natural beauty fans who took to London’s streets this week to say no to synthetics.

The parade, organised by Jergens Naturals, started along Carnaby Street, and gained momentum until finishing at Leicester Square. The message was “Plastic Is Out, Natural Is In”, which explains the very unnatural super-scary mannequins in the picture above. I think we can all agree with that message!

Showing her support for the parade, and for Jergens Naturals, Ruby said of the event: “I’ve always been a strong supporter of natural products, and it was great to be part of the day. The amount of people that came along to show their support for Jergens Naturals, body moisturisers was fantastic to see. It just goes to show that natural beauty really is the way forward.”

Jergens Naturals is a bestselling brand in the US. The body moisturisers have been available in the UK since March, in branches of Boots & Superdrug, for a recession-busting £4.88 for a 200ml bottle. The product boasts 95% natural ingredients, including plant derivatives, and is totally paraben-free..

Apparently, Ruby has been bringing back suitcases full of the stuff from the US for years!