Sheer Romantic: Smooph’s delicate and dainty look for Spring
January 28, 2010 by Jen Marsden
Smooph has come over all romantic with its Spring/Summer collection. Using sheer fabrics, nude tones and lace, the new range dares you to bare all this summer. George Walker reveals the story behind Smooph’s tantalizing and romantic new clothing range.
Smooph are renowned for its sexy, feminine designs rendered in organic materials – but its new season stands out because of its novel combination of romantic fabrics and modern cuts.
Smooph said: “This season sees the return to all things neutral. Smooph combines pretty nudes and subtle peaches with sheer chiffon and romantic lace, which are sure to get you daring to bare this summer.”
Favoured by designers such as Oscar de la Renta, Christopher Kane and Dolce and Gabbana, sheer fabrics and nude tones are a big trend for this year’s hotter months. With Smooph, however, you can be content that you’re wearing fabrics that haven’t been made through environmentally harmful processes. Smooph use organic cotton, silk, boiled wool and sumptuous brushed jersey materials to make their collections.
Swedish designer Maria Soderstrom founded Smooph clothing in 2004. The company now has a bestselling children’s line at Harvey Nicholls and is a firm name among the style leaders in the ethical fashion industry.
See more of the collection at Smooph.


Love vintage, visit QueensOfVintage.com

But where can you actually buy the womens line? Is it online anywhere?
Thanks
Hi Alex,
Try the following stockists:
NK Stockholm department store
Edressme.com
Fred Segal, Santa Monica, LA
Harvey Nichols London
Filly and Colt, Boca Raton Florida
Instyleshopping (www.instyle.com)
And also try http://www.Edressme.com as you can buy online and it ships internationally.