SS09 Get Nicole Ritchie’s look in a Smooph maxi dress
July 2, 2009 by Clare Saxon
Yes we know the maxi dress was massive last year too, but it’s all about making trends last as long as Nicole Ritchie’s hemlines and embracing slow fashion. Smooph’s maxi dress has the nude tones, subtle optical print and swishy festival friendly length we’ve been after since last Summer.
Smooph was founded in 2004 by Swedish designer Maria Soderstrom and has been spotted on Mel Draisey and Scandinavian royalty such as Miss Finland and Princess Madeleine of Sweden!
We featured Smooph last year for their sumptuous Winter woolies with a healthy dose of luxury, and it’s Summer collection is definitely keeping up appearances. The maxi dress pictured above is much like the one as worn by Nicole Ritchie, and being the queen of maxi style, be sure to team yours as she does, with a skinny denim jacket and over sized sunglasses for maximum festival chic with a sustainable organic and bamboo cut above all the other labels.
Be sure to visit Smooph.de to see the rest of the SS09 collection.
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Hmmm. I don’t know if I really like this line. There are a few that look nice, but overall, not much of a fan.