Natural style discovered: Tooa and eco brand Frozen River

Tooa owner Richard Drabble has a passion for retailing organic and sustainable clothing that is brighter, fresher and funkier than the usual earthy tones and styles that some green brands seem to focus on.

Richard told Greenmystyle.com: “We are always on trend. That is as important to us as the sustainability. We won’t compromise on style or ethics – ever. People were amazed that several of our tops including Frozen River best sellers Venus and Lizzie were in the year’s hot purple. We had customers who were just shopping for style and we were able to get them thinking ethically. That’s a great feeling and is at the heart of what we do.”

Tooa are very clear about the standards its suppliers must meet: earth friendly standards, including a safe working environment, fair pay, no discrimination, no children involved in production.

Tooa’s style appeals right across the age range – the emphasis is on simple yet elegant cuts that can be worn by anyone. The crossover Louisa top is a favourite with all ages and especially suits girls with a bust. The Claire mini dress looks great over the Frozen River organic boot-cut jeans – Tooa has some of the best priced 100% organic denim on the market. They also carry a range of wonderful ethical accessories created by local designers in its fantastic flagship store in swanky Altrincham, Cheshire. Tooa has something for anyone who loves to look good, feel good – and do good! Whether you are treating yourself or looking for those perfect gifts for your ethical loved ones, drop in at Tooashop.com. You won’t be disappointed.

Tooashop.com

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