10 Key Pieces: A guide to SS09 trends

From acid bright colours to heavy metal harems, super-sized shoulders to tribal-inspired maxi dresses, this year’s Spring Summer ranges will make your wardrobe pop. Fashion writer Maria Kaski guides you through the 10 key catwalk trends of the season and finds the key eco pieces for each look. Read more

Top 10 – Meet your new favourite jeans

January is a big month for buying jeans, apparently. Make sure yours are an ethical pair. Think about how often you chuck on your jeans. Now think about how often you could be greening up your style just by wearing green jeans. Well, blue green jeans. Or red green jeans…oh, you get my drift. Here are 10 ethical jeans brands well worth a look-in. Read more

Top 10 Ethical Jeans Brands – Ascenscion

9. Ascension
Why so green: Made from organic cotton and produced in a low pollutant factory.
Styling: Wearable skinnies and wide-leg boyfriend jeans. Available in three leg lengths. Hurrah.
Favourite look: W Twister boyfriend style
Price range: A fantastic £45
Buy: Adili.com

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Top 10 Ethical Jeans brands – Camilla Norrback

10. Camilla Norrback
Why so green: 100% organic cotton, which means free from non-natural pesticides, insecticides, herbicides, and fertilisers. Non-toxic dyeing process.
Styling: Beautiful, wearable and grown-up. More than just jeans. Today’s buy of the day on marieclaire.co.uk.
Favourite look: The high-waisters.
Price range: £85
Buy: fashion-conscience.com

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Top 10 Ethical Jeans Brands – Del Forte

9. Del Forte
Why so green: Sweatshop-free manufacture in the US using 100% certified organic stretch cotton. Describes itself as ‘designed for the eco-chic woman’. A portion of profit goes to support The Sustainable Cotton Project, an organisation which promotes the manufacture and purchase of certified organically grown and sustainable cotton.
Styling: Super-skinny to wide-leg, low-rise to high-waisted. A celebrity favourite and featured in Vogue. They look very wearable, and not just for super-skinnies.
Favourite look: The low-rise relaxed leg Flora
Price range: £135-ish, but Flora is available for £110 at Fashion-conscience.com
Buy: Fashion-conscience.com

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Top 10 Ethical Jeans Brands – Edun

7. Edun

Why so green: Founded by Ali Hewson and Bono with a goal of helping to build sustainable communities in developing communities via trade rather than charity. It carefully audits its suppliers to ensure best practices. 50% of the spring / summer range is organic.
Styling: Another celebrity favourite. Fans include Natalie Portman and Jack Johnson.
Favourite look: Monarch bootcut.
Price range: £137, though reduced to £98 on the Edun website.
Buy: edunonline.com

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Top 10 Ethical Jeans Brands – Howies

6. Howies
Why so green: Made from organic cotton and eco-ball washed for softness. Don’t you just love that? Eco-ball washed for softness. Aww. High production values and quality fabrics so the jeans last for longer. To quote: ‘We make the best quality products that we know how. Because ultimately the best thing we can do for the environment is to make our stuff last a real long time.’ Also currently looking for lower impact dyeing processes.
Styling: Laid back.
Favourite look: Sorry, it’s another skinny one…the Alys jean.
Price range: £8o-ish, but lots of styles are discounted to £30 on the howies website at the moment. Make haste!
Buy: howies.co.uk

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Top 10 Ethical Jeans brands – Elsom

5. Elsom
Why so green: Elsom jeans are fair trade, non-toxic, made from organic cotton and using fabrics or processes that are sustainable. Top notch eco with great style.
Styling: They’re super sexy. Designer Sam Elsom trained at Central Saint Martins. Kate Moss wears them.
Favourite look: Elephant grey skinny organic jeans. The great news is they’re currently in the Sale at Net-a-porter.com. Buy a size larger than you need.
Price range: £120-ish, or £56 in the Sale at Net-a-porter.com.
Buy: Elsom at Net-a-porter.com, and Fashion-Conscience.com

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Top 10 Ethical Jeans Brands – Serfontaine

4. Serfontaine
Why so green: Sweatshop-free manufacture in Los Angeles.
Styling: Spotted by denim aficionados by its signature rope stitch, three times fatter than the average. The classic Easy Rider jean is loved and worn by Britney Spears, J-Lo and Beyonce, all of whom have curves. Sienna Miller also loves them.
Favourite look: Sabrina wide-leg jeans.
Price range: £157
Buy: Serfontaine at mywardrobe.com

Daily eBay: Serfontaine skinny jeans, £15

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Top 10 Ethical jeans brands – Levi’s

2. Levi’s
Why so green: The jeans giant has a growing range of eco jeans made from 100% organic cotton with no chemicals used in any processes.
Styling: Straight and slim cuts in indigo and white.
Favourite look: 66571 Slim Fit Eco
Price range: £75
Buy: Levi’s online

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