Top 10 Ethical Jeans Brands – Edun

7. Edun

Why so green: Founded by Ali Hewson and Bono with a goal of helping to build sustainable communities in developing communities via trade rather than charity. It carefully audits its suppliers to ensure best practices. 50% of the spring / summer range is organic.
Styling: Another celebrity favourite. Fans include Natalie Portman and Jack Johnson.
Favourite look: Monarch bootcut.
Price range: £137, though reduced to £98 on the Edun website.
Buy: edunonline.com

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Top 10 Ethical Jeans Brands – Howies

6. Howies
Why so green: Made from organic cotton and eco-ball washed for softness. Don’t you just love that? Eco-ball washed for softness. Aww. High production values and quality fabrics so the jeans last for longer. To quote: ‘We make the best quality products that we know how. Because ultimately the best thing we can do for the environment is to make our stuff last a real long time.’ Also currently looking for lower impact dyeing processes.
Styling: Laid back.
Favourite look: Sorry, it’s another skinny one…the Alys jean.
Price range: £8o-ish, but lots of styles are discounted to £30 on the howies website at the moment. Make haste!
Buy: howies.co.uk

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Top 10 Ethical Jeans brands – Elsom

5. Elsom
Why so green: Elsom jeans are fair trade, non-toxic, made from organic cotton and using fabrics or processes that are sustainable. Top notch eco with great style.
Styling: They’re super sexy. Designer Sam Elsom trained at Central Saint Martins. Kate Moss wears them.
Favourite look: Elephant grey skinny organic jeans. The great news is they’re currently in the Sale at Net-a-porter.com. Buy a size larger than you need.
Price range: £120-ish, or £56 in the Sale at Net-a-porter.com.
Buy: Elsom at Net-a-porter.com, and Fashion-Conscience.com

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Top 10 Ethical Jeans Brands – Serfontaine

4. Serfontaine
Why so green: Sweatshop-free manufacture in Los Angeles.
Styling: Spotted by denim aficionados by its signature rope stitch, three times fatter than the average. The classic Easy Rider jean is loved and worn by Britney Spears, J-Lo and Beyonce, all of whom have curves. Sienna Miller also loves them.
Favourite look: Sabrina wide-leg jeans.
Price range: £157
Buy: Serfontaine at mywardrobe.com

Daily eBay: Serfontaine skinny jeans, £15

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Top 10 Ethical jeans brands – Levi’s

2. Levi’s
Why so green: The jeans giant has a growing range of eco jeans made from 100% organic cotton with no chemicals used in any processes.
Styling: Straight and slim cuts in indigo and white.
Favourite look: 66571 Slim Fit Eco
Price range: £75
Buy: Levi’s online

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Top 10 Ethical jeans brands – Levi’s

2. Levi’s
Why so green: The jeans giant has a growing range of eco jeans made from 100% organic cotton with no chemicals used in any processes.
Styling: Straight and slim cuts in indigo and white.
Favourite look: 66571 Slim Fit Eco
Price range: £75
Buy: Levi’s online

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Top 10 Ethical Jeans brands – American Apparel

3. American Apparel
Why so green: The manufacturing process is infamously sweatshop free with all items made in its LA factory. Workers are paid twice the minimum wage and get a range of perks, from onsite massage to subsidised lunches.
Styling: Urban, hi-fashion, unisex Slim Slack in multi-colours.
Favourite look: Slim Slack in poppy red
Price range: £46
Buy: American Apparel

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