MADE-BY launches ‘jargon busting’ fashion calendar

February 16, 2010 by George Walker · Leave a Comment

Ethical fashion has brought with it a new language, with terms such as ‘sustainability’ and ‘fair trade’ becoming part of both the fashion journalist and consumer’s vocabulary. Unfortunately, however, these terms can be confusing, which is where MADE-BY’s chic ‘jargon busting’ calendar comes in. George Walker writes. Read more

Filed Under: All Fashion, Designer, Expert Tips, Fashion, Gossip

Tagged: Claudia Strater, Edun, ethical fashion, Ethical style, Ethical terminology, jeggings, Kuyichi, Made By, organic clothing, Pure womenswear

Limited edition: Bono and Ali Hewson’s label collaborates with Made-by

February 3, 2010 by George Walker · Leave a Comment

Summer Rayne Oakes wears the winning design

To celebrate the five year anniversary of Made-by, Bono and Ali Hewson’s ethical clothing label Edun has got together with the sustainable fashion pioneers to release a limited edition line of printed t-shirts. George Walker reveals how this is one limited edition item that you won’t regret buying. Read more

Filed Under: All Fashion, Celebs, Designer, Fashion, Gossip, Shop

Tagged: ali hewson, ascension, bonnie wright, Bono, Conservation Cotton Initiative, Design Competition, Edun, ethical, ethical fashion, Limted Edition, Made By, organic cotton, summer rayne oakes, t shirts, Wildlife Conservation Society

Oh so EcoChic in Geneva: GreenmyLIFEstyle’s stylist Zoe Robinson reports

January 25, 2010 by Jen Marsden · Leave a Comment

As promised, GreenmyLIFEstyle personal stylist Zoe Robinson gives us the lowdown on her EcoChic experience with the United Nations and greener2greener in Geneva.

Filed Under: Expert Tips, Fashion, Gossip

Oh so EcoChic in Geneva: the gallery

January 25, 2010 by Jen Marsden · Leave a Comment

If GreenmyLIFEstyle personal stylist Zoe Robinson’s report on her EcoChic experience with the United Nations and greener2greener in Geneva, wasn’t enough for you, then check out the fabulous pictures from the catwalk!

Filed Under: Designer, Gossip

Geneva takes on Eco Chic with fashion force

January 20, 2010 by Jen Marsden · Leave a Comment

2010 has been named The International Year of Biodiversity by the UN and in honour of that, it has joined forces with charity Greener2Greener to bring together 500 leading figures from governments, international organisations and the fashion and cosmetics industries for the Eco Chic Conference in Geneva this week. GreenmyLIFEstyle’s personal stylist Zoe Robinson is there to witness the events.

Filed Under: Designer, Expert Tips, Fashion, Gossip

Dazed & Confused, Edun and Joe Ratcliffe team up for charity

October 28, 2009 by Maria Kaski · Leave a Comment

Dazed & Confused, Edun and Joe Ratcliffe team up for charity

Dazed & Confused’s latest eco initiative sees the renowned magazine collaborating with Ali Hewson’s eco-luxe label, Edun, and artist Joe Ratcliffe on a range of fantastically aggressive, eighties-inpired graphic printed 100% organic cotton T-shirts and T-shirt dresses. Amiee Jones writes.

Featuring the illustrative skills of Joe Ratcliffe, the prints vary from cheetahs, a snake, a lion, and a zebra. The garments have all been produced ethically in Peru with 15% of the profits being donated to War Child’s current projects in the Democratic Republic of Congo.

Joe Ratcliffe told Dazed Digital that the aim was to create something like the large eighties animal tees, but with modern appeal, and no gimmicks. A monochrome palette and clean, hand-drawn lines resulting in exactly that. She also said, “We wanted to use an elephant or a rhinoceros, but because we were trying to focus on the mouth those specific animals didn’t work out. Then we worked together as I collaged placements and possible ‘roars’ to see what looked vicious enough.”

The limited edition collection is available at Selfridge’s 3rd floor pop-up-store and Edun’s online store. From the 29th October they will also be available at Saks Fifth Avenue.

dazed Dazed & Confused’s latest eco initiative sees the renowned magazine collaborating with Ali Hewson’s eco-luxe label, Edun, and artist Joe Ratcliffe on a range of fantastically aggressive, eighties-inpired graphic printed 100% organic cotton T-shirts and T-shirt dresses. Amiee Jones writes.

Filed Under: Fashion, Gossip

Tagged: ali hewson, Dazed & Confused, Dazed Digital, Edun, Joe Ratcliffe, pop-up store, Saks Fifth Avenue, Selfridges, Susie Bubble, War Child

Edun and Made-By run a T-shirt design competition

September 30, 2009 by Maria Kaski · 2 Comments

Bonnie-Wright Bonnie Wright and celebrity pals will judge T-shirt designs for the Edun and Made-By sustainable design competition. Maria Kaski writes.

Filed Under: Fashion, Gossip

Tagged: ali hewson, bonnie wright, Bono, Edun, Made By, summer rayne oakes

Ascension’s London flagship store to open in November

September 16, 2009 by Maria Kaski · Leave a Comment

This November will see online eco fashion store, Ascension, put down roots in London’s west end. Amiee Jones writes.

The store will be the first of its kind in our bustling capital; a sanctuary of solely ethical fashion and home ware from a host of both new and established designers. No longer will eco-fashion fans have to make do with a painfully small selection of organic cotton T-shirts in the corner of luxury fashion stores, but will be able to browse an entire shop full of guilt-free brands to their hearts desire.

A smattering of luxury designers and knowledgeable staff on hand will ensure a trip to Ascension is nothing short of indulgent. The sweeping 1800 sq ft store will be home to designs by Edun, Annie Greenabelle, and Black by Noir as well as Ascension’s own labels. The generous size of the store means that men are also catered for.

Up and coming brand, Beautiful Soul’s kimono inspired debut line will also be stocked, amongst essential basics such as denim, and sumptuous organic cotton sheets. This blend of the exclusive-meets-the-everyday means the store is literally a one-stop-shop for all your eco needs, soon to be on every eco-fashionistas hit list.

So come November give your computer mouse a rest and head down to the West End for some retail therapy where you won’t be inwardly groaning at the never ending ‘made in China’ labels.

Ascension

This November will see online eco fashion store, Ascension, put down roots in London’s west end. Amiee Jones writes.

Filed Under: Fashion, Gossip

Tagged: annie greenabelle, ascension, beautiful soul, black by noir, Edun

Top 10 denim buys to wear now

July 15, 2009 by Clare Saxon · Leave a Comment

Last week Alexa Chung announced to her Twitter followers that she was wearing so much denim, in fact, denim on denim, that ‘B*Witched would be proud’. If you’re too old or young to remember the denim DNA Irish pop band, then c’est la vie; just follow in Alexa’s stride and ditch leather and silk for less overtly luxury touches. From Stella McCartney and Kuyichi to Asos and Topshop, Olivia Wood hand-picks the top ten ethical denim to wear this Summer. Read more

Filed Under: Fashion, Gossip, Top 10s, Trends

Celebrities design limited edition ever.green T-shirts for Edun Live

June 11, 2009 by Maria Kaski · Leave a Comment

edun-live-image-for-press-release Edun Live, the T-shirt spin-off of Ali Hewson’s Edun label, has partnered with Yooxygen to launch ever.green, a series of limited edition T-shirts designed by celebrities. The first of the ever.green collections has been designed by US supermodel Angela Lindvall, noted not only for her beauty but also for her green activities and establishing the not-for-profit Collage foundation. Read more