MADE-BY launches ‘jargon busting’ fashion calendar
February 16, 2010 by George Walker · Leave a Comment
Ethical fashion has brought with it a new language, with terms such as ‘sustainability’ and ‘fair trade’ becoming part of both the fashion journalist and consumer’s vocabulary. Unfortunately, however, these terms can be confusing, which is where MADE-BY’s chic ‘jargon busting’ calendar comes in. George Walker writes. Read more
Limited edition: Bono and Ali Hewson’s label collaborates with Made-by
February 3, 2010 by George Walker · Leave a Comment
To celebrate the five year anniversary of Made-by, Bono and Ali Hewson’s ethical clothing label Edun has got together with the sustainable fashion pioneers to release a limited edition line of printed t-shirts. George Walker reveals how this is one limited edition item that you won’t regret buying. Read more
Oh so EcoChic in Geneva: GreenmyLIFEstyle’s stylist Zoe Robinson reports
January 25, 2010 by Jen Marsden · Leave a Comment
As promised, GreenmyLIFEstyle personal stylist Zoe Robinson gives us the lowdown on her EcoChic experience with the United Nations and greener2greener in Geneva.
Oh so EcoChic in Geneva: the gallery
January 25, 2010 by Jen Marsden · Leave a Comment
If GreenmyLIFEstyle personal stylist Zoe Robinson’s report on her EcoChic experience with the United Nations and greener2greener in Geneva, wasn’t enough for you, then check out the fabulous pictures from the catwalk!
Geneva takes on Eco Chic with fashion force
January 20, 2010 by Jen Marsden · Leave a Comment
2010 has been named The International Year of Biodiversity by the UN and in honour of that, it has joined forces with charity Greener2Greener to bring together 500 leading figures from governments, international organisations and the fashion and cosmetics industries for the Eco Chic Conference in Geneva this week. GreenmyLIFEstyle’s personal stylist Zoe Robinson is there to witness the events.
Dazed & Confused, Edun and Joe Ratcliffe team up for charity
October 28, 2009 by Maria Kaski · Leave a Comment
Dazed & Confused‘s latest eco initiative sees the renowned magazine collaborating with Ali Hewson‘s eco-luxe label, Edun, and artist Joe Ratcliffe on a range of fantastically aggressive, eighties-inpired graphic printed 100% organic cotton T-shirts and T-shirt dresses. Amiee Jones writes.
Edun and Made-By run a T-shirt design competition
September 30, 2009 by Maria Kaski · 2 Comments
Bonnie Wright and celebrity pals will judge T-shirt designs for the Edun and Made-By sustainable design competition. Maria Kaski writes.
Ascension’s London flagship store to open in November
September 16, 2009 by Maria Kaski · Leave a Comment
This November will see online eco fashion store, Ascension, put down roots in London’s west end. Amiee Jones writes.
Celebrities design limited edition ever.green T-shirts for Edun Live
June 11, 2009 by Maria Kaski · Leave a Comment
Edun Live, the T-shirt spin-off of Ali Hewson’s Edun label, has partnered with Yooxygen to launch ever.green, a series of limited edition T-shirts designed by celebrities. The first of the ever.green collections has been designed by US supermodel Angela Lindvall, noted not only for her beauty but also for her green activities and establishing the not-for-profit Collage foundation. Read more
10 Key Pieces: A guide to SS09 trends
March 24, 2009 by Maria Kaski · 1 Comment
From acid bright colours to heavy metal harems, super-sized shoulders to tribal-inspired maxi dresses, this year’s Spring Summer ranges will make your wardrobe pop. Fashion writer Maria Kaski guides you through the 10 key catwalk trends of the season and finds the key eco pieces for each look. Read more





