Designer dresses showcased at EFF event

November 20, 2009 by Maria Kaski · 1 Comment 

Iconic pieces showcased at the RE:Fashion Awards 2008 and designed by the likes of Vivienne Westwood and Zandra Rhodes, will be on display today at the Ethical Fashion Forum’s first and only international ethical sourcing marketplace. Many Barder writes.
The two day long event will welcome a variety of designers, retailers, buyers and entrepreneurs alike who are passionate about producing and stocking sustainable fashion designs.
One of the major highlights at the marketplace will be a viewing of the iconic pieces that were showcased at the Re: Fashion Awards 2008, and modelled by the likes of Leah Weller, Daisy Lowe, Leah Woods and Pixie Geldof.
Also exhibiting at the event is the SEWA (Self-Employed Women’s Association) from Gujarat in India who teamed up with ethical label Ascension earlier this year.
Ascension’s Ethical Consultant Clare Lissman and designer Sury Bagenal visited Gujarat last year and witnessed first hand the exceptional work that the 70,000 women workers do. Traditional embroidery is a big part of their designs, which are all handmade and passed down through generations. SEWA’s initiative has really helped to develop and improve the lives of the women involved.
Run in partnership with internationally recognised operations and ethical experts, such as the World Fair Trade Organisation and the Fairtrade Foundation, the Global Sourcing Marketplace was born from a vision to provide opportunities for fashion professionals. The goals are to promote sustainable fashion, support fairtrade and ultimately reduce the fashion industry’s negative effect on the environment.
The Global Sourcing Marketplace is a non-profit making event and all proceeds will go to sustainable and fairtrade practices in the fashion industry.
Find out more at http://www.ethicalfashionforum.com/global-sourcing-marketplace.

leahwoodIconic pieces showcased at the RE:Fashion Awards 2008 and designed by the likes of Vivienne Westwood and Zandra Rhodes, will be on display today at the Ethical Fashion Forum’s first and only international ethical sourcing marketplace. Mandy Barder writes.

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Top 10 Estethica clothes

September 21, 2009 by Maria Kaski · Leave a Comment 

rachaelcassarFrom debut collections by emerging designers to new seasonal offerings by established brands, this year’s Estethica is proof that ethical fashion has upped the style stakes. LFW editor, Maria Kaski, picks the top 10 clothing pieces from Estethica’s SS10 stands.

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London Fashion Week – Seven days to go and counting

September 11, 2009 by Maria Kaski · Leave a Comment 

With just seven days to go until the doors open at London Fashion Week, here is a sneaky peak at what the event has in store for us this year, and a must-have guide to what hot designers we will be checking out this year.
This year’s LFW promises to be bigger and better than ever, and as Green My Style’s LFW editor, I feel it is my utmost duty to get you as excited as I am about the host of new designers scheduled to launch at LFW.
From September 18th to 23rd, central London will be a buzzing hubbub of designers, editors and models eager to catch a glimpse of the latest hot talents.
These talents are in abundance at Esthetica. While established brands such as Junky Styling and From Somewhere make a recognisable return to the eco-stands, I am most looking forward to catching up with this year’s Vauxhall Talent Scout winner Ada Zanditon, checking out the kimono inspired collection at Beautiful Soul, taking a peek at EFF Innovation winner Henrietta Ludgate’s new range and mingling  with shoe designer extraordinaire, Nina Dolcetti.
With so much to see it’s more than lucky that Starbucks is sponsoring Green My Style’s LFW coverage. I know i’ll be needing that coffee!
See you at London Fashion Week!
London Fashion Week

adazWith just seven days to go until the doors open at London Fashion Week on Friday 18th September, here is a sneaky peak at what the catwalk extravaganza has in store this year, and a must-have guide to the hot designers we’ll be checking out this year at London Fashion Week’s ethical zone, Estethica. Maria Kaski, Greenmystyle.com’s London Fashion Week editor, writes.

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Beautiful Soul launches a kimono inspired debut collection

September 10, 2009 by Maria Kaski · Leave a Comment 

beautiful-soul

Beautiful Soul combine luxurious silk kimono fabrics, structural silhouettes and origami detailing to stunning effect in its debut collection entitled ‘smallprint.’ Amiee Jones writes.
The autumn/winter collection is spun from vintage, silk kimonos dating back to the forties, as well as satin and jersey produced from sustainable bamboo. The combination of original japanese fabric with the highly constructive shapes they are cleverly draped into, echo the conceptual aesthetic of designers,  Rei Kawakubo at Comme des Garcons  and Yoshi Yamamto. However, the richly coloured silks succeed in giving an sense of desirability to unconventional, asymmetrical shapes, and therefore render the designs highly original.
This new eco label has managed to amalgamate a rarely achieved couture look with a fresh and bespoke angle. Beautiful Soul’s founder, London College of Fashion graduate, Nicola Woods,  places emphasis on a feeling of exclusivity, saying, “Although the silhouettes featured within ‘smallprint’ can be reproduced, the fabric contained in each kimono is limited and this allows exclusivity to the wearer.”
The line is ethically and environmentally aware, working to a strict ‘zero waste’ policy that sources recycled materials in a responsible way. The label also provides training and working opportunities to less privileged communities, the current collection being produced by a registered women’s project in London.
Already garnering praise for its work, Beautiful Soul won the Ethical Fashion Forum’s Innovation award in february this year and was a finalist at the Fashioning the Future Summit last November. The next collection will be shown at London Fashion Week’s Estethica show later this month. And, after a debut like this to whet the palette, we can’t wait to see what’s next.

Beautiful Soul combines luxurious silk kimono fabrics, structural silhouettes and origami detailing to stunning effect in its debut collection entitled ‘smallprint.’ Amiee Jones writes.

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EFF launch their online network at Hub King’s Cross

July 31, 2009 by Maria Kaski · 2 Comments 

front1The launch of the Ethical Fashion Forum’s new online network last night was the official excuse for an evening of trade, talks and top quality fashion. London’s Hub King’s Cross provided the perfect back-drop for an EFF event that celebrated the best in ethical-sourced clothing and jewellery. Sam Parker reports.

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