Refresh your wardrobe with ethical fashion designer bargains!

May 13, 2010 by Jen Marsden · Leave a Comment 

Have you recently had a Spring Clean of your wardrobe and looking for some new ethical designer capsule pieces that you can cherish throughout the seasons? has just got word of the latest sample sale in London.
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London Fashion Week Party Insider: Ethical Fashion Forum, Ada Zanditon and the February rains

February 27, 2010 by Jen Marsden · 1 Comment 

maria300If you haven’t already noticed from this week’s editorial, the team was out in force at London Fashion Week – and that included the wonderful parties. Jen Marsden writes.

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Just in time for Valentine’s Day: Fashion-Conscience and Julia Smith stock new ethical lines

February 12, 2010 by George Walker · Leave a Comment 

Zebra Onyx & Jade Gift Box[1]The wonderful Fashion-Conscience has worked with high-end fashion shop Julia Smith to release a range of new ethical fashion treats. From saucy underwear to chic scarves, the new items are the perfect choice for Valentines Day. George Walker writes.

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Jimmy Choo backs Julia Smith’s boutique

November 13, 2009 by Maria Kaski · Leave a Comment 

juliaJulia Smith, one of the winners of the First in Fashion Award, has opened her first boutique in London’s Connaught Village. Joint winners Julia Smith and footwear designer Joanne Stoker were hand-picked by a panel of expert judges including Mr. Jimmy Choo and Grazia Magazine’s editor at large, Melanie Rickey. Maria Kaski writes.

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Top 10 – Dresses to dazzle in

October 20, 2009 by Maria Kaski · 2 Comments 

rachaelWith the party season almost upon us, this is no time to blend into the background. We have picked the 10 most gorgeous party dresses for you to dazzle in this festive season. Maria Kaski writes.

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EFF launch their online network at Hub King’s Cross

July 31, 2009 by Maria Kaski · 2 Comments 

front1The launch of the Ethical Fashion Forum’s new online network last night was the official excuse for an evening of trade, talks and top quality fashion. London’s Hub King’s Cross provided the perfect back-drop for an EFF event that celebrated the best in ethical-sourced clothing and jewellery. Sam Parker reports.

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10 Key Pieces: A guide to SS09 trends

March 24, 2009 by Maria Kaski · 1 Comment 

From acid bright colours to heavy metal harems, super-sized shoulders to tribal-inspired maxi dresses, this year’s Spring Summer ranges will make your wardrobe pop. Fashion writer Maria Kaski guides you through the 10 key catwalk trends of the season and finds the key eco pieces for each look. Read more

Head-onistic with Nanny K

March 19, 2009 by Maria Kaski · Leave a Comment 

There has been a gaping hole in the sustainable party bonnet market for far too long, but the recent announcement of Nanny K’s launch of fun and flirty headpieces at one of our favourite eco-boutiques is giving us a spring in our step and feathers on our heads this season. Maria Kaski investigates.

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London Fashion Week catwalk report: Julia Smith

February 20, 2009 by greenmystyle · Leave a Comment 

Showcasing her Autumn Winter 09 collection at London Fashion Week, Julia Smith wowed the expectant crowd with her modern tailoring and playful volumes, reports Maria Kaski.’s London Fashion Week content is sponsored by eco fashion boutique Read more

It’s London Fashion Week, dahling!

February 20, 2009 by Sarah Woodhead · Leave a Comment 

London Fashion Week officially opened today, and guess who was there. Yep, little old us, of course! It’s 9pm as we write this, we’re two shows down, plus the press preview of Estethica, the ethical fashion zone, and we’re off to the Prophetik show at Notting Hill’s Beach Blanket Babylon.’s London Fashion Week content is sponsored by eco fashion boutique Read more

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