Topshop to Primark: The ultimate High Street Eco Style Guide

January 22, 2009 by greenmystyle 

Love Topshop? Hooked on Hennes? Partial to Primark? You’re not the only one. The good news is your favourite high street fashion, beauty and homeware shops are pulling their finger out to be more ethical. Nathalie Gottschalk has created this exclusive guide to exactly which store offers what.

Granted, some stores are doing more than others, but hey, we celebrate all positive change at

In a series of articles, starting with this one, we’ll be revealing exactly what ethical options are available right now, and what’s planned for the future, from all of your favourites. You can thank intrepid reporter Nathalie Gottschalk, who’s done an amazing job over the last month, haranguing the shops’ head-offices until they came up with the all-important info. First up is Hennes H&M (below) and Warehouse (Click here to find out what’s available at Warehouse). Watch out for news from Topshop, Zara, Primark and more. And at the end of the series we’ll publish all the info in one handy directory. We’ll keep it updated too!

Hennes H&M

Ethical items available:
H&M’s doing a pretty good job of providing eco and ethical items that don’t compromise on style.Support for organic cotton has been part of H&M’s environmental work since 2004 and it has been using it in clothing since March 2007. It’s available in all departments and includes some children’s and babies pieces also.

The women’s collection includes an oversized sweater with narrow sleeves, striped cotton jersey tops and creased cotton pieces, a maxi skirt, an asymmetric cut blouse and a voluminous tube top.  There’s also a tube dress, feminine tops, cardigans, scarves, hoodies, trousers, bags and printed T-shirts made from organic cotton.

For Spring there will also be selected garments made from recycled materials. These materials include polyester recycled from PET bottles or textile remnants, wool from worn-out woollen garments and remnants of fabric. Another new feature for Spring is recycled cotton, which is recycled from fabric remnants in production.

Price range:
Example prices are scarves for £7.99, bags for £12.99, skirts at £29.99 and vests and tees at £7.99. Good huh?

Most stores nationwide will stock items made with organic cotton or recycled materials.

Future plans:
H&M’s aim is for the volume of organic cotton to increase by at least 50% a year over the next five years.

Find out more about H&M’s Corporate Social Responsibility

New Look

John Lewis

H & M





M & S

Nathalie Gottschalk is the founder of


One Response to “Topshop to Primark: The ultimate High Street Eco Style Guide”

  1. david on July 11th, 2010 3:53 PM

    H & M is sourcing apparel from unethical factory in south India. for example: factories dont pay minimum wages, have contract labours (sumangali scheme- which employes young girls for very low wage and do not permit any earned leave) , lobours and staffs do not get even a single day paid leave in a year. Eg: Quantum knits in south india , is an approved supplier for h&m , who do not follow any social ethics, we are protesting aganist these manufacturers for years, who keep on changing their factory name – kpr to quantum. Totally cheaters

    H & M is promoting a false message to the customers, as a ethical sourcer.

    Costomers should stop buying from H & M

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