Who’s Who in Natural Beauty

This week saw the launch of the Natural Beauty Yearbook 2010, UK’s only dedicated trade publication to the natural and organic personal care market. Included was the ‘Top 20 Who’s Who in Natural Beauty’ – a recognition of some of the most influential figures. Jen Marsden reveal the winners.

In what has been an interesting and promising year for natural and organic beauty, the 2010 yearbook – which is free to all organic and natural retailers – offers interesting insight into the role of the ‘tween sector’ as well as the prestigious Top 20 Who’s Who in Natural Beauty’.

At the launch, Natural Beauty Yearbook’s Editor Julia Brandon, reviewed 2009 as the ‘Year of the Logo’, with the introduction of the new COSMOS standard – an international harmonised standard between various European certification bodies including the UK’s Soil Association to ensure stringent standards within the health and beauty industry that will guarantee consumer confidence – and NaTrue.

The event was hosted by Neal’s Yard Remedies at London’s Kings Road, home to a new Organic Beauty Day Spa. Its Marketing Director Shirin Valipour, was voted in fourth position for her integral part of the spa’s launch.

While there are a few new names on the list, many organic favourites remain firmly on the list, including mother and daughter team Margaret & Abi Weeds, co-founders of Essential Care, who held first place in the yearbook two years ago.

CLICK HERE TO VIEW THE TOP 20 WHO’S WHO

Image courtesy of Lavera